The definition of advertent means to give attention to, to be heedful of. This word perfectly captures how organizations should navigate the increasingly complex advertising technology landscape.
Organizations need a trusted partner with extensive experience to help educate and guide them through this environment. That's why Advertent exists.
Erik Brydges is an award winning programmatic advertising industry leader, with five election cycles and a decade of experience under his belt.
Before starting Advertent, Erik led the Political vertical at Xandr, a Microsoft Advertising company. Erik was responsible for Xandr's political Go To Market strategy and sat on top of a program that touched over 100 people org wide to make sure political advertisers were supported correctly during the 2022 mid-term elections. During his tenure, Xandr won the 2022 Campaigns & Elections Reed Award for Best Political Service Team and was a Gold MUSE Award Winner for Best Integrated Marketing Campaign for Xandr's 2022 GTM campaign, "Vote for Xandr".
Prior to joining Xandr, Erik was Senior Vice President of Advertising Technology at DSPolitical, a political ad tech firm and agency based in Washington, D.C.. As a senior leader (and early employee) Erik integrated, managed, and maintained all ad tech and reporting integrations as well as leading a development team to build award winning customer facing software and tools. In 2019 Erik was named Technology Leader of the Year by Campaigns & Elections.
Erik competitively sailed all four years in college in St. Pete, Florida and also has professional experience in sports marketing and public relations. Erik lives in Northern Virginia and still finds ways to get out racing on the water!